The elements of content strategy / Erin Kissane.
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it...
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
A Book Apart,
©2011.
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| Series: | Book Apart (Series) ;
no. 3. |
| Subjects: |
MARC
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| 245 | 1 | 4 | |a The elements of content strategy / |c Erin Kissane. |
| 260 | |a New York : |b A Book Apart, |c ©2011. | ||
| 300 | |a 1 online resource (81 pages) : |b illustrations. | ||
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| 490 | 1 | |a A Book Apart : brief books for people who make websites ; |v no. 3 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Basic principles -- The craft of content strategy -- Tools and techniques -- In conclusion -- Bonus track: How do I get in? | |
| 520 | |a Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover. | ||
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| 776 | 0 | 8 | |i Print version: |a Kissane, Erin. |t Elements of content strategy. |d New York, New York : Book Apart, 2011 |z 9780132858304 |
| 830 | 0 | |a Book Apart (Series) ; |v no. 3. | |
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