The elements of content strategy / Erin Kissane.
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it...
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| Online Access: |
Full Text (via Skillsoft) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
A Book Apart,
©2011.
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| Series: | Book Apart (Series) ;
no. 3. |
| Subjects: |
Table of Contents:
- Basic principles
- The craft of content strategy
- Tools and techniques
- In conclusion
- Bonus track: How do I get in?