Leading open innovation / edited by Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald.
In today's competitive globalised market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). This book describes the ways that OI expands the space for innovation, describing a range...
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| Format: | Electronic eBook |
| Language: | English |
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Cambridge, Mass. :
MIT Press,
2013.
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Table of Contents:
- Introduction to open innovation / Ann Sigismund Huff, Kathrin M. Möslein, and Ralf Reichwald
- Open innovation at Siemens AG / Thomas Lackner
- The need for speed : fostering strategic agility for renewed growth / Yves Doz
- Leading innovation / Rudolf Gröger
- Open innovation : actors, tools, and tensions / Kathrin M. Möslein
- Opening organizations for innovation / John Bessant and Bettina von Stamm
- Cooperation for innovation / Lynda Gratton
- User innovation / Eric von Hippel
- Co-creation with customers / Frank Piller and Christophe Ihl
- Contributions by developers / Karim R. Lakhani
- Strategic crowdsourcing : the emergence of online distributed innovation / J. Andrei Villarroel
- Educating open innovation ambassadors / Anne-Katrin Neyer and Nizar Abdelkafi
- Viral marketing on Facebook for a new open innovation platform / Catharina van Delden and Nancy Wünderlich
- The future of crowdsourcing : from idea contests to MASSive ideation / Johann Füller, Katja Hutter, and Julia Hautz
- Open manufacturing / Mitchell M. Tseng
- Epilogue : Learning to be more competitive, more cooperative, and more innovative / Anne Sigismund Huff, Yves Doz, and Karim R. Lakhani
- Peter and Hannelore Pribilla's vision for practical research / Ralf Reichwald.