Analytics and dynamic customer strategy : big profits from big data / John F. (Jeff) Tanner, Jr.

"Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Tanner, John F.
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2014.
Subjects:	Customer relations. Relationship marketing. Big data. Big data Customer relations Relationship marketing