Rethinking prestige branding : secrets of the ueber-brands / Wolfgang Schaefer and J.P. Kuehlwein.

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach to marketing have in common with Nespresso's? This book uncovers the formula for what driv...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Schaefer, Wolfgang (Author), Kuehlwein, J. P. (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2015.
Subjects:	Branding (Marketing) Brand name products. Brand name products