Public Relations Theory : Application and Understanding.
Of Public Relations Theories Used in Crisis/Risk/Issues ManagementMajor Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Crisis Communication, Risk Communication, and Issues Management; Suggested Cases to Explore to Demonstrate Theory at Work with Crisis Communicatio...
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Full Text (via Skillsoft) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newark :
John Wiley & Sons, Incorporated,
2019.
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| Subjects: |
MARC
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| 100 | 1 | |a Brunner, Brigitta R. | |
| 245 | 1 | 0 | |a Public Relations Theory : |b Application and Understanding. |
| 260 | |a Newark : |b John Wiley & Sons, Incorporated, |c 2019. | ||
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| 505 | 0 | |a Intro; Title Page; Copyright Page; Contents; Notes on Contributors; Acknowledgments; Chapter 1 What Is Theory?; Defining the Concepts: What Is Theory?; How and Why Is Theory of Concern to Public Relations?; Metaphors for Theory; Grand Theories and Theories of Middle Range; Theory Building; Public Relations Theory; Most Utilized Theories in Public Relations; Conclusion; References; Chapter 2 Strategy; Defining the Concepts: What Is Strategy?; How and Why Is Strategy of Concern to Public Relations?; Ways to Think about Strategy; Developing and Writing Strategies | |
| 505 | 8 | |a Example: Strategic Plans of the North and South of the Aburrá Valley in Medellín, ColombiaHow, When, and Why Is Theory Applied to Strategy?; Examples of Theory Used with Strategy; The NO Strategy; The Green Tunnel Strategy; The Rural Strategy of Carmen de Viboral; Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Strategy; Suggested Case to Explore to Demonstrate Theory at Work with Strategy; Discussion Questions; Suggested Readings; References; Chapter 3 Crisis Communication, Risk Communication, and Issues Management | |
| 505 | 8 | |a Defining the Concepts: What Are Crisis Communication, Risk Communication, and Issues Management?Crisis and Communication; Risk Communication; Issues Management; How and Why Are Crises, Risk Communication, and Issues Management of Concern to Public Relations?; How, When, and Why Is Theory Applied to Crisis Communication, Risk Communication, and Issues Management?; Proactive Actions; Reactive Actions; Examples of Theory Used during Times of Crisis, Times of Risk Management, and Times of Issues Management; Crisis Communication Theory; Issues Management Theory; Risk Communication Theory | |
| 520 | |a Of Public Relations Theories Used in Crisis/Risk/Issues ManagementMajor Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Crisis Communication, Risk Communication, and Issues Management; Suggested Cases to Explore to Demonstrate Theory at Work with Crisis Communication, Risk Communication, and Issues Management; Discussion Questions; Crisis; Risk; Issues Management; Suggested Readings; References; Chapter 4 Diversity; Defining the Concepts: What Is Diversity?; How and Why Is Diversity of Concern to Public Relations? | ||
| 505 | 8 | |a How, When, and Why Is Theory Applied to Diversity?Examples of Theories Used with Diversity; Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Diversity; Suggested Cases to Explore to Demonstrate Theory at Work with Diversity; Discussion Questions; Suggested Readings; References; Chapter 5 Ethics; Defining the Concepts: What Are Ethics and Ethical Practice?; Ethical Practice as Industry Standard; How and Why Are Ethics and Ethical Practice of Concern to Public Relations?; Unethical and Ethical Practices on the Global Stage; Travel Industry Incidents | |
| 500 | |a Spin Doctors | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Public relations. | |
| 650 | 7 | |a Public relations |2 fast | |
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