Account-based marketing : how to target and engage the companies that will grow your revenue / Chris Golec, Peter Isaacson, Jessica Fewless.

Account-Based Marketing is changing the discipline of marketing-Why' Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why' In addition to the t...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Golec, Chris (Author), Isaacson, Peter (Marketing executive) (Author), Fewless, Jessica (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, 2019.
Subjects:	Industrial marketing. Industrial marketing Industrial marketing > Management Marketing > Key accounts Relationship marketing Selling > Key accounts