Brand elevation : lessons in ueber-branding / Wolfgang Schaefer and JP Kuehlwein.

"How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these princ...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Authors:	Schaefer, Wolfgang (Author), Kuehlwein, J. P. (Author)
Format:	Electronic eBook
Language:	English
Published:	London, United Kingdom ; New York, NY : Kogan Page Limited, 2021.
Subjects:	Branding (Marketing) Brand name products. Brand name products