Text as data : computational methods of understanding written expression using SAS / by Barry deVille and Gurpreet Singh Bawa.

"This book provides a high-level, integrated overview of text analytics and the role of SAS software in the ever-evolving information technology environment. The author uses his 18 years of experience to show the reader how using multiple sources of data and machine learning approaches can prod...

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Authors: De Ville, Barry (Author), Bawa, Gurpreet Singh, 1983- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Series:Wiley and SAS business series.
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Description
Summary:"This book provides a high-level, integrated overview of text analytics and the role of SAS software in the ever-evolving information technology environment. The author uses his 18 years of experience to show the reader how using multiple sources of data and machine learning approaches can produce superior results. He emphasizes text as qualitative data in the context of traditional quantitative data analytics. The book begins with a description of the structure and dynamics of the text analytics process, before delving deeper into his combined linguistic + quantitative approach to analyzing data. Topics covered include numeric vs. textual data, expression parsing and detection, and text maps"--
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781119487142
1119487145
1119487153
9781119487173
111948717X
9781119487159
Source of Description, Etc. Note:Description based on online resource; title from digital title page (viewed on April 15, 2022).