When clothes become fashion : design and innovation systems / Ingrid Loschek ; translated into English by Lucinda Rennison.
When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and messa...
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| Online Access: |
Full Text (via Bloomsbury) |
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| Main Author: | |
| Other Authors: | |
| Other title: | Wann is Mode? English. |
| Format: | eBook |
| Language: | English German |
| Published: |
Oxford :
Berg Publishers,
2010.
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| Edition: | First edition. |
| Subjects: |
| Summary: | When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions. |
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| Physical Description: | 1 online resource (256 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781847883681 1847883680 |
| DOI: | 10.5040/9781847883681 |
| Source of Description, Etc. Note: | Online resource; description from resource and publisher's metadata (viewed on 22 September 2020) |