User experience design : a practical playbook to fuel business growth / Satyam Kantamneni.
"For the past three years, LinkedIn has listed User Experience design (UX) as a top 15 in-demand career. Unfortunately, many practitioners entering this profession are self-taught and lack the guidance needed to advance professionally. User Experience Design is the professional playbook for UX...
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Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Subjects: |
MARC
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| 100 | 1 | |a Kantamneni, Satyam, |e author. | |
| 245 | 1 | 0 | |a User experience design : |b a practical playbook to fuel business growth / |c Satyam Kantamneni. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2022] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (313 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "For the past three years, LinkedIn has listed User Experience design (UX) as a top 15 in-demand career. Unfortunately, many practitioners entering this profession are self-taught and lack the guidance needed to advance professionally. User Experience Design is the professional playbook for UX professionals. It teaches product leaders, managers, engineers, and designers that design is a business growth driver, and how to design customer-centered tech products that customers love. The book explains the mindset top UX professionals need to combine core principles of design, business, and customer focus in their product development work. Written by the co-founder of UXReactor, the fastest growing specialized UX firm in the US, this book dozens of practical UX tools."-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on May 20, 2022). | ||
| 505 | 0 | |a Part 1 - Play to win Chapter 1 CASE STUDY OF ALTEDUKATION Going digital is not the sole determinant of great outcomes Chapter 2 INTRODUCTION Merging roles of business, technology, | |
| 505 | 0 | |a And personnel in a user-centric organization Chapter 11 THE TRANSFORMATION STARTS WITH YOU Preparing yourself to lead the charge Part 2 27 PLAYS TO PRACTICE Chapter 12 HOW TO NAVIGATE THE PLAYBOOK Creating your own learning journey based on your intent Chapter 13 HOW TO READ A PLAY Understanding the mindful way of getting to your intent Chapter 14 USER EMPATHY PLAY How do I develop enough understanding to truly empathize with my user? Chapter 15 INTRODUCTION -- EXPERIENCE STRATEGY Building the right scaffolding for a user-centric organization Chapter 16 CULTURE DESIGN PLAY How do I foster a user-first organizational environment? Chapter 17 SHARED EMPATHY PLAY How do I grow the collective empathy of my organization? Chapter 18 EXPERIENCE ECOSYSTEM PLAY How do I build a seamless experience for the user across the entire ecosystem? Chapter 19 EXPERIENCE | |
| 505 | 0 | |a ROADMAP PLAY How do I create a roadmap centered around the experience of a user? Chapter 20 EXPERIENCE VISION PLAY How do I create an experience vision that activates my organization? Chapter 21 HIRING PLAY How do I hire Experience Practitioners? Chapter 22 CAREER LADDER PLAY How do I enable Experience Practitioners to grow professionally in their careers? Chapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAY How do I build a robust program around Experience Transformation? Chapter 24 INTRODUCTION -- USER RESEARCH INSIGHTS Building and activating the portfolio of insights Chapter 25 PICKING A RESEARCH METHOD PLAY How do I know which method to use to gather insights? Chapter 26 RESEARCH RECRUITMENT PLAY How do I recruit the right participants for user research? Chapter 27 RESEARCH QUALITY PLAY How do I ensure rigor in my user research? Chapter 28 EXPERIENCE METRICS | |
| 505 | 0 | |a PLAY How do I measure the success and quality of my user's experience? Chapter 29 INSIGHTS CURATION PLAY How do I consolidate and leverage research insights? Chapter 30 USER RESEARCH PROGRAM PLAY How do I run an effective research program? Chapter 31 INTRODUCTION -- PRODUCT THINKING Building a system to identify, | |
| 505 | 0 | |a Prioritize and coordinate the right problems Chapter 32 EXPERIENCE BENCHMARKING PLAY How do I define baseline and "best-in-class" product experiences? Chapter 33 EXPERIENCE DESIGN BRIEF PLAY How do I align for success at the beginning of the design phase? Chapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAY How do I decide what are the right problems to solve? Chapter 35 PRODUCT EXPERIENCE PLANNING PLAY How do I ensure the delivery of a great product experience? Chapter 36 CROSS-FUNCTIONAL COLLABORATION PLAY How do I collaborate across the organization to drive seamless and informed product experience design? Chapter 37 PRODUCT THINKING PROGRAM PLAY How do I catalyze great product experiences? Chapter 38 INTRODUCTION -- EXPERIENCE DESIGN DOING Building an effective "solutioning" rhythm in your organization Chapter 39 WORKFLOW DESIGN PLAY How do I systematically optimize | |
| 505 | 0 | |a Immature bv.d Chapter 47 A DESIGN PRACTITIONER'S GAME PLAN A journey of a successful experience strategist Chapter 48 A NEWBIE PRACTITIONER'S GAME PLAN The successful transition of an architect and a communication major Chapter 49 A DESIGN COLLABORATOR'S GAME PLAN A product manager and an engineers journey to becoming awesome collaborators Chapter 50 THE EXPERIENCE PRACTITIONER'S MANIFESTO A practitioner's commitment to designing an awesome user experience Chapter 51 THE LEADING BY EXPERIENCE MANIFESTO -- A leader's commitment to driving business value through user experience design INDEX | |
| 650 | 0 | |a User interfaces (Computer systems) |x Design. | |
| 650 | 0 | |a Design |x Human factors. | |
| 650 | 7 | |a Design |x Human factors |2 fast | |
| 650 | 7 | |a User interfaces (Computer systems) |x Design |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Kantamneni, Satyam. |t User experience design |d Hoboken, New Jersey : Wiley, [2022] |z 9781119829201 |w (DLC) 2022008654 |
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