User experience design : a practical playbook to fuel business growth / Satyam Kantamneni.

"For the past three years, LinkedIn has listed User Experience design (UX) as a top 15 in-demand career. Unfortunately, many practitioners entering this profession are self-taught and lack the guidance needed to advance professionally. User Experience Design is the professional playbook for UX...

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Author: Kantamneni, Satyam (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:
Table of Contents:
  • Part 1 - Play to win Chapter 1 CASE STUDY OF ALTEDUKATION Going digital is not the sole determinant of great outcomes Chapter 2 INTRODUCTION Merging roles of business, technology,
  • And personnel in a user-centric organization Chapter 11 THE TRANSFORMATION STARTS WITH YOU Preparing yourself to lead the charge Part 2 27 PLAYS TO PRACTICE Chapter 12 HOW TO NAVIGATE THE PLAYBOOK Creating your own learning journey based on your intent Chapter 13 HOW TO READ A PLAY Understanding the mindful way of getting to your intent Chapter 14 USER EMPATHY PLAY How do I develop enough understanding to truly empathize with my user? Chapter 15 INTRODUCTION
  • EXPERIENCE STRATEGY Building the right scaffolding for a user-centric organization Chapter 16 CULTURE DESIGN PLAY How do I foster a user-first organizational environment? Chapter 17 SHARED EMPATHY PLAY How do I grow the collective empathy of my organization? Chapter 18 EXPERIENCE ECOSYSTEM PLAY How do I build a seamless experience for the user across the entire ecosystem? Chapter 19 EXPERIENCE
  • ROADMAP PLAY How do I create a roadmap centered around the experience of a user? Chapter 20 EXPERIENCE VISION PLAY How do I create an experience vision that activates my organization? Chapter 21 HIRING PLAY How do I hire Experience Practitioners? Chapter 22 CAREER LADDER PLAY How do I enable Experience Practitioners to grow professionally in their careers? Chapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAY How do I build a robust program around Experience Transformation? Chapter 24 INTRODUCTION
  • USER RESEARCH INSIGHTS Building and activating the portfolio of insights Chapter 25 PICKING A RESEARCH METHOD PLAY How do I know which method to use to gather insights? Chapter 26 RESEARCH RECRUITMENT PLAY How do I recruit the right participants for user research? Chapter 27 RESEARCH QUALITY PLAY How do I ensure rigor in my user research? Chapter 28 EXPERIENCE METRICS
  • PLAY How do I measure the success and quality of my user's experience? Chapter 29 INSIGHTS CURATION PLAY How do I consolidate and leverage research insights? Chapter 30 USER RESEARCH PROGRAM PLAY How do I run an effective research program? Chapter 31 INTRODUCTION
  • PRODUCT THINKING Building a system to identify,
  • Prioritize and coordinate the right problems Chapter 32 EXPERIENCE BENCHMARKING PLAY How do I define baseline and "best-in-class" product experiences? Chapter 33 EXPERIENCE DESIGN BRIEF PLAY How do I align for success at the beginning of the design phase? Chapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAY How do I decide what are the right problems to solve? Chapter 35 PRODUCT EXPERIENCE PLANNING PLAY How do I ensure the delivery of a great product experience? Chapter 36 CROSS-FUNCTIONAL COLLABORATION PLAY How do I collaborate across the organization to drive seamless and informed product experience design? Chapter 37 PRODUCT THINKING PROGRAM PLAY How do I catalyze great product experiences? Chapter 38 INTRODUCTION
  • EXPERIENCE DESIGN DOING Building an effective "solutioning" rhythm in your organization Chapter 39 WORKFLOW DESIGN PLAY How do I systematically optimize
  • Immature bv.d Chapter 47 A DESIGN PRACTITIONER'S GAME PLAN A journey of a successful experience strategist Chapter 48 A NEWBIE PRACTITIONER'S GAME PLAN The successful transition of an architect and a communication major Chapter 49 A DESIGN COLLABORATOR'S GAME PLAN A product manager and an engineers journey to becoming awesome collaborators Chapter 50 THE EXPERIENCE PRACTITIONER'S MANIFESTO A practitioner's commitment to designing an awesome user experience Chapter 51 THE LEADING BY EXPERIENCE MANIFESTO
  • A leader's commitment to driving business value through user experience design INDEX