Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human res...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Varey, Richard J., 1955-, Lewis, Barbara R.
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2000.
Subjects:	Marketing > Management. Marketing channels. Market segmentation.