Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human res...
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Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2000.
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| Subjects: |
MARC
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| 245 | 0 | 0 | |a Internal marketing |h [electronic resource] : |b directions for management / |c edited by Richard J. Varey and Barbara R. Lewis. |
| 260 | |a London ; |a New York : |b Routledge, |c 2000. | ||
| 300 | |a 1 online resource (xvii, 311 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
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| 347 | |a data file. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Context -- pt. 2. Structure -- pt. 3. Management/competency -- pt. 4. Communication and service delivery -- pt. 5. Developments -- pt. 6. Conclusion. | |
| 520 | |a Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c. | ||
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339. | |
| 650 | 0 | |a Marketing channels. |0 http://id.loc.gov/authorities/subjects/sh85081347. | |
| 650 | 0 | |a Market segmentation. |0 http://id.loc.gov/authorities/subjects/sh85081327. | |
| 650 | 7 | |a Market segmentation. |2 fast |0 (OCoLC)fst01010139. | |
| 650 | 7 | |a Marketing channels. |2 fast |0 (OCoLC)fst01010265. | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209. | |
| 700 | 1 | |a Varey, Richard J., |d 1955- |0 http://id.loc.gov/authorities/names/n00084671 |1 http://isni.org/isni/0000000019710484. | |
| 700 | 1 | |a Lewis, Barbara R. |0 http://id.loc.gov/authorities/names/n96064447 |1 http://isni.org/isni/0000000109766721. | |
| 776 | 0 | 8 | |i Print version: |t Internal marketing. |d London ; New York : Routledge, 2000 |w (DLC) 00022193. |
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