Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human res...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2000.
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| Subjects: |
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