Public relations and the digital : professional discourse and change / Clea Bourne.

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, it...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Bourne, Clea (Author)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, 2022.
Series:	Communicating in professions and organizations.
Subjects:	Public relations > Data processing.