Why innovators in China stay close to the market : businesses in China increasingly source their innovations from customers, competitors, and front-line employees, bucking trends seen elsewhere in the world / Neil C. Thompson, Didier Bonnet, Mark J. Greeven, Wenjing Lyu, and Sarah Jaballah.
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. C...
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Full Text (via O'Reilly/Safari) |
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| Main Authors: | , , , , |
| Format: | eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
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| Edition: | [First edition]. |
| Subjects: |
| Summary: | Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation. |
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| Item Description: | Reprint #64117, Fall 2022 issue, vol. 64, no. 1. |
| Physical Description: | 1 online resource (7 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |