Why innovators in China stay close to the market : businesses in China increasingly source their innovations from customers, competitors, and front-line employees, bucking trends seen elsewhere in the world / Neil C. Thompson, Didier Bonnet, Mark J. Greeven, Wenjing Lyu, and Sarah Jaballah.
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. C...
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| Language: | English |
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[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
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| Edition: | [First edition]. |
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MARC
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| 520 | |a Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation. | ||
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