Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland : the nature and extent of consumer advertising in the Soviet Union, Poland / Philip Hanson.
"This title was first published in 1974"--Provided by publisher.
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Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Taylor and Francis,
2017.
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| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Chapter 1 Introduction: advertising, Soviet-type economies and economic systems
- part Part I The Soviet Union
- chapter 2 The Soviet economy and the organisation of Soviet advertising
- chapter 3 Soviet advertising expenditure Volume
- chapter 4 The nature and functions of Soviet advertising
- part Part II Eastern Europe
- chapter 5 Relative income levels and differences in economic systems in Eastern Europe / V
- chapter 6 The marketing environment / Poland
- chapter 7 The organisation and functions of advertising / Poland
- chapter 8 Advertising expenditure data 131 / Poland
- part Part III Conclusions
- chapter 9 Conclusions.