High-velocity digital marketing : Silicon Valley secrets to create breakthrough revenue in record time / Steven Mark Kahan.
67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps comp...
Saved in:
| Online Access: |
Streaming Audio (via O'Reilly/Safari) |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic Audio |
| Language: | English |
| Published: |
[Place of publication not identified] :
Ascent Audio,
2022.
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| Edition: | [First edition]. |
| Subjects: |
MARC
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| 520 | |a 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing strategy to dramatically increase revenue growth in record time; create content that resonates with your ideal target customers; drive more visitors to your website without paying for ads; build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue; improve your website to convert at least 5 percent of traffic to leads; leverage public relations so it contributes to revenue growth; and synchronize your sales and marketing teams in order to close prospects faster and at a higher rate. Marketing online is no longer one of the ways to market-it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase-fast. | ||
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