Willful : how we choose what we do / Richard Robb.

A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision-making. Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our prefer...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Robb, Richard G., 1960- (Author)
Format: eBook
Language:English
Published: New Haven : Yale University Press, [2019]
Subjects:
Table of Contents:
  • 1. Venturing beyond purposeful choice
  • 2. Two realms of human behavior
  • 3. Acting in character
  • 4. Making money in financial markets : anatomy of a leap
  • 5. For-itself decision-making within a group
  • 6. Altruism
  • 7. Public policy
  • 8. Changing our minds
  • 9. Homo economicus and homo ludens
  • Purposeful versus for-itself : a peace treaty.