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Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.

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Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Smith, Paul, 1967 July 3-
Format: eBook
Language:English
Published: New York : American Management Association, ©2012.
Subjects:
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
Communication.
Narrative medicine.
Corporate culture.
Description
Summary:Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.
Item Description:Includes index.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780814420317
0814420311
1621984702
9781621984702
1283572052
9781283572057
9786613884503
6613884502
Language:English.
Source of Description, Etc. Note:Print version record.

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