The Fashion Show Goes Live : Exclusive and Mediatized Performance / Rebecca Halliday.

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Bibliographic Details
Online Access: Full Text (via Berg Fashion Library)
Main Author: Rebecca Halliday (Author)
Format: Book
Language:Undetermined
Published: London. England : Bloomsbury Publishing (UK)., 2022.
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Description
Abstract:Beginning with Alexander McQueens infamous attempt to live stream his 2009 Platos Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and see now buy now campaigns from Burberry, Topshop and Tommy Hilfiger, The Fashion Show Goes Live analyses the mode and impact of fashion shows transmission. Through the rise of experimental film, fashion shows tailored for media transmission and the use of live streaming and social media to render shows immediate to consumers, fashion weeks - and fashion shows - have become not just trend barometers but material sites that demonstrate medias effects. Rebecca Halliday evaluates the performativity of consumer relations to such live streams and other mediatized content. In linking these relations back to fashion show footage, she demonstrates that although intended to communicate fashion to mass audiences, these practices also promote it as exclusive and aspirational. Despite democratized, international access to content, the shows themselves remain elite events; kindling new forms of consumer attention, interaction, immaterial labour and desire. Through the microcosm of the fashion show, The Fashion Show Goes Live asks broader socio-political questions about the effects of the fashion industrys mediatization, challenging the notion that new technology has fostered inclusivity.
Physical Description:1 online resource (256 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781350226388
DOI:10.5040/9781350226388
Accessibility Note:Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily.