Media ethics : key principles for responsible practice / Patrick Lee Plaisance.
Making ethics accessible and applicable to media practice, this highly acclaimed book explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Diego :
Cognella,
[2021]
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| Edition: | Third edition. |
| Subjects: |
| Summary: | Making ethics accessible and applicable to media practice, this highly acclaimed book explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. |
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| Physical Description: | xv, 345 pages : illustrations (chiefly color) ; 26 cm. |
| Bibliography: | Includes bibliographical references (pages 313-332) and index. |
| ISBN: | 9781516586707 1516586700 9781516586684 1516586689 |