Introducing communication research : paths of inquiry / Donald Treadwell, Andrea Davis.
"Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE Publications, Inc.,
[2020]
|
| Edition: | Fourth edition. |
| Subjects: |
MARC
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| 100 | 1 | |a Treadwell, D. F. |q (Donald Francis), |e author. |0 http://id.loc.gov/authorities/names/no96067571 |1 http://isni.org/isni/0000000117306354. | |
| 245 | 1 | 0 | |a Introducing communication research : |b paths of inquiry / |c Donald Treadwell, Andrea Davis. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a Thousand Oaks, California : |b SAGE Publications, Inc., |c [2020] | |
| 300 | |a xxv, 323 pages ; |c 26 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
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| 504 | |a Includes bibliographical references and Index. | ||
| 505 | 0 | |a Getting started: possibilities and decisions -- First decisions: from inspiration to implementation -- Ethics: what are my responsibilities as a researcher? -- You could look it up: reading, recording, and reviewing research -- Measurement: research using numbers -- Sampling: who, what, and how many? -- Summarizing research results: data reduction and descriptive statistics -- Generalizing from research results: inferential statistics -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Quantitative understanding of content: content analysis -- Qualitative understanding of content: rhetorical and critical analyses, and more -- Qualitative understanding of communication behavior: interviews, focus groups, and ethnography -- Research results in print and online: writing and presenting for scholarly and other publics. | |
| 520 | |a "Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text introduces both quantitative and qualitative methods."-- |c Provided by publisher. | ||
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| 700 | 1 | |a Davis, Andrea |q (Andrea M.), |e author. |0 http://id.loc.gov/authorities/names/n2019010877. | |
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