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Political consultants and campaigns [electronic resource] : one day to sell / Jason Johnson.

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A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates.

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Johnson, Jason (Jason Adam), 1976-
Format: Electronic eBook
Language:English
Published: Boulder, Colo. : Westview Press, ©2012.
Series:Transforming American politics.
Subjects:
Political consultants > United States.
Political campaigns > United States.
Campaign management > United States.
Campaign management.
Political campaigns.
Political consultants.
United States.
Table of Contents:
  • The candidate
  • The message
  • The issues
  • The negative ad
  • The internet campaign.

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