Monopoly Television : Mtv's Quest To Control The Music / Jack Banks.
"In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas lau...
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| Format: | eBook |
| Language: | English |
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Taylor and Francis,
2018.
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| Edition: | First edition. |
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MARC
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| 245 | 1 | 0 | |a Monopoly Television : |b Mtv's Quest To Control The Music / |c Jack Banks. |
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| 505 | 0 | |a Cover -- Half Title -- Title -- Copyright -- Contents -- Acknowledgments -- 1 Constructing Video Dreams: Music Video in a Commercial Culture -- Quantitative Empirical Studies -- Cultural Studies -- Limitations of Textual Analysis -- The Political Economy of Communications -- The Study of Corporate Activity -- Relationship Between Economic Function and Ideological Content of Commoditized Culture -- Trends in Ownership and Control of the Mass Media -- A Political Economic Study of Music Video -- PART ONE THE HISTORICAL DEVELOPMENT OF THE MUSIC VIDEO BUSINESS -- 2 The Early Years of Music Video -- Early Combinations of Recorded Music and Visual Media -- MTV: The Novel Early Years -- Expanded Record Industry Involvement in Video Music -- 3 The Growth of Other Video Music Program Services -- Cable Music Channel -- Discovery Music Network -- Hit Video USA -- MTV's Sister Service VH-1: Video Hits One -- The Box -- Black Entertainment Television -- The Nashville Network and Country Music Television -- WTBS's Night Tracks -- Video Music Shows on Commercial Broadcast Television -- 4 Monopoly TV: A History of MTV's Anticompetitive Practices -- MTV Exclusivity Agreements with Record Companies -- Label Payola Agreements with Other Music Programs -- Major Labels Create Own Music Video Channel -- MTV Attempts to Coerce Artists -- MTV Attempts to Control Access to Cable Systems -- 5 MTV and the Globalization of Popular Culture -- Corporate Incentives to Develop International Markets -- MTV Europe -- MTV Australia and MTV Japan -- MTV Asia -- MTV in Latin America -- MTV's International Youth Culture -- MTV's Global Advertisers -- Major Record Labels' Global Marketing Campaigns -- A One-Way Flow of Music and Culture -- Alternatives to MTV -- 6 MTV's Corporate Intrigue and Sagging Ratings -- Corporate Acquisitions of MTV Networks. | |
| 505 | 8 | |a The Decline of Video Music in the Mid-1980s -- Resurgence of MTV -- MTV Networks' Future: Multiplexing, Home Shopping, and Videos for Tots -- PART TWO THE STRUCTURE OF THE MUSIC VIDEO BUSINESS: FORCES THAT SHAPE MUSIC CLIPS -- 7 The Record Companies' Role in Video Music Production and Distribution -- Video Music Incorporated into Record Companies -- Record Label Video Production Dependent Upon Exposure Media -- Video Clip Promotion -- Record Companies and Artists -- Music Video at Independent and Major Record Labels -- 8 Video Clip Producers and Directors -- Music Video Clip Producers -- Music Video Clip Directors -- Music Video Production as a Transitional Occupation -- The Music Video Producers Association -- Record Label Contracts with Video Clip Producers and Directors -- Record Label Constraints on Video Clip Content -- Emerging Patterns in the Record Companies' Use of Video Clip Producers and Directors -- 9 MTV as Gatekeeper and Censor -- MTV's Acquisition Committee -- MTV's Standards: Stated and Unstated -- The "Committee -- A Survey of Music Clips Rejected by MTV -- Record Company and Artist Reaction to MTV -- Music Clip Rotation Categories -- External Social Forces Influencing MTV's Standards -- Political Attacks on Popular Music -- Content Regulation of Music Television Programs -- 10 MTV, Music Video, and Creative Expression -- The Power of Record Labels and MTV in the Video Music Business -- Established Trends in Ownership and Control of the Music Video Business -- Relationship Between Economic Structure and Ideology Within the Video Music Business -- Notes -- References -- About the Book and Author -- Index. | |
| 520 | 2 | |a "In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }"--Provided by publisher. | |
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