National brands and global markets : an historical perspective / edited by Nikolas Glover and David M. Higgins.
"Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a f...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2023.
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| Series: | Perspectives in economic and social history.
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| Subjects: |
| Summary: | "Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on 'Made in' campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of 'Made in' can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times 'Made in' has been a basic, descriptive trademark while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in 'Made in' campaigns - commercial logic, national economic policy, and it's use as an instrument in political discourse - and an overview of the evolution of 'Made in' from a marketing perspective. This is followed by country-specific discussions of 'Made in' through case studies including countries in Western Europe, US, Japan and the antipodes. This book will be of significant interest to students and scholars of economic history, business history and marketing"-- |
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| Physical Description: | 1 online resource (xiii, 247 pages) : illustrations, maps. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781003166184 1003166180 9781000850338 1000850331 9781000850376 1000850374 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on July 27, 2023). |
| Biographical or Historical Data: | Nikolas Glover is an associate professor and senior lecturer in the Department of Economic History, Uppsala University. His research has dealt with, among other things, public diplomacy, advertising history, and business history. His recent publications include 'Marketing Internationalism in an Era of Globalisation - The Swedish-South African Partnership Week, November 1999' in Culture Unbound (2021), and, with Andreas Mørkved Hellenes, 'A "Swedish Offensive" at the World's Fairs: Advertising, Social Reformism and the Roots of Swedish Cultural Diplomacy, 1935-1939', Contemporary European History (2020). David M. Higgins is a professor in the accounting and finance division at Newcastle University, UK. He has published numerous articles on the evolution of trade mark and merchandize mark protection from the nineteenth century, and he is the author of Brands, Geographical Origin, and the Global Economy (2018) |