National brands and global markets : an historical perspective / edited by Nikolas Glover and David M. Higgins.
"Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a f...
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| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2023.
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| Series: | Perspectives in economic and social history.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.1257
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|---|---|
| HF5415.1257 | Available |