Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
Now in a new Third Edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign. Throughout, an argument emerges that is subtle but persua...
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| Online Access: |
Full Text (via ACLS) |
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| Main Author: | |
| Other title: | History and criticism of presidential campaign advertising. |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Oxford University Press,
1996.
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| Edition: | 3rd ed. |
| Series: | ACLS Humanities E-Book.
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| Subjects: |
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