Reinventing fashion retailing : digitalising, gamifying, entrepreneuring / Eirini Bazaki, Vanissa Wanick, editors.

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, th...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Bazaki, Eirini (Editor), Wanick, Vanissa (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2023]
Series:	Palgrave studies in practice : global fashion brand management.
Subjects:	Fashion merchandising > Technological innovations.