Selling Europe to the world : the rise of the luxury fashion industry, 1980-2020 / Pierre-Yves Donzé.
"Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diver...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Bloomsbury Visual Arts,
2023.
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| Subjects: |
MARC
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| 100 | 1 | |a Donzé, Pierre-Yves, |e author. | |
| 245 | 1 | 0 | |a Selling Europe to the world : |b the rise of the luxury fashion industry, 1980-2020 / |c Pierre-Yves Donzé. |
| 264 | 1 | |a London ; |a New York : |b Bloomsbury Visual Arts, |c 2023. | |
| 264 | 4 | |c ©2023 | |
| 300 | |a xi, 166 pages ; |b illustrations (black and white) : |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction. -- Part I. The birth of the global luxury industry: 1. Globalization of markets ; French leather goods exports; Accessing the Japanese market ; Accessing the Chinese market ; Democratization of luxury and globalization ; Conclusion -- 2. The dominance of big business. A key resource : money ; The dominance of European societies ; Sectoral and national specialization ; Conclusion -- 3. New marketing strategies based on brand heritage. History, heritage and storytelling ; The rise of a luxury brand in the global market : Christian Dior ; Building the Dior heritage ; Conclusion. -- Part II. The actors of the global luxury industry: 4. A dominant player--the diversified conglomerates. Moët Hennessy-Louis Vuitton (LVMH) ; Compagnie Financière Richemont ; Kering ; The competitive advantage of luxury conglomerates ; Conclusion -- 5. The independent family business--Italian fashion ; From haute couture to fashion group : Giorgio Armani ; Characteristics of the Italian fashion industry ; A large, diversified luxury company : Ermenegildo Zegna ; A small specialist fashion company : Aeffe ; The failure of Italian family capitalism : Gucci and Bulgari ; Conclusion -- 6. Industrial groups. A giant in the cosmetics industry : L'Oréal ; A producer of luxury accessories : Luxottica ; The challenge of perfumery and the rise of Inter Parfums ; Conclusion -- 7. Brands with deep regional roots. The world's largest jeweller : Chow Tai Fook jewellery ; From watches to jewellery : Titan Industries ; Japanese cosmetics manufacturers ; Conclusion -- 8. The new luxury brands. Revival of "sleeping beauties" : Blancpain ; The rise of casual luxury : Ralph Lauren ; Technological innovation as a source of luxury : Hublot and Richard Mille ; Conclusion. -- Conclusion. | |
| 520 | |a "Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? The Formation and Growth of the Global Luxury Industry presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry"-- |c Provided by publisher. | ||
| 650 | 0 | |a Luxury goods industry |z Europe. | |
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| 650 | 7 | |a Luxury goods industry. |2 fast |0 (OCoLC)fst01202059 | |
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| 776 | 0 | 8 | |i Online version: |a Donzé, Pierre-Yves. |t Selling Europe to the world |d [New York] : [Bloomsbury Visual Arts], [2023] |z 9781350335790 |w (DLC) 2022022341 |
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