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Selling Europe to the world : the rise of the luxury fashion industry, 1980-2020 / Pierre-Yves Donzé.

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"Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diver...

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Bibliographic Details
Main Author: Donzé, Pierre-Yves (Author)
Format: Book
Language:English
Published: London ; New York : Bloomsbury Visual Arts, 2023.
Subjects:
Luxury goods industry > Europe.
Luxuries > Europe > Marketing.
Luxuries > Marketing.
Luxury goods industry.
Europe.
Table of Contents:
  • Introduction.
  • Part I. The birth of the global luxury industry: 1. Globalization of markets ; French leather goods exports; Accessing the Japanese market ; Accessing the Chinese market ; Democratization of luxury and globalization ; Conclusion
  • 2. The dominance of big business. A key resource : money ; The dominance of European societies ; Sectoral and national specialization ; Conclusion
  • 3. New marketing strategies based on brand heritage. History, heritage and storytelling ; The rise of a luxury brand in the global market : Christian Dior ; Building the Dior heritage ; Conclusion.
  • Part II. The actors of the global luxury industry: 4. A dominant player--the diversified conglomerates. Moët Hennessy-Louis Vuitton (LVMH) ; Compagnie Financière Richemont ; Kering ; The competitive advantage of luxury conglomerates ; Conclusion
  • 5. The independent family business--Italian fashion ; From haute couture to fashion group : Giorgio Armani ; Characteristics of the Italian fashion industry ; A large, diversified luxury company : Ermenegildo Zegna ; A small specialist fashion company : Aeffe ; The failure of Italian family capitalism : Gucci and Bulgari ; Conclusion
  • 6. Industrial groups. A giant in the cosmetics industry : L'Oréal ; A producer of luxury accessories : Luxottica ; The challenge of perfumery and the rise of Inter Parfums ; Conclusion
  • 7. Brands with deep regional roots. The world's largest jeweller : Chow Tai Fook jewellery ; From watches to jewellery : Titan Industries ; Japanese cosmetics manufacturers ; Conclusion
  • 8. The new luxury brands. Revival of "sleeping beauties" : Blancpain ; The rise of casual luxury : Ralph Lauren ; Technological innovation as a source of luxury : Hublot and Richard Mille ; Conclusion.
  • Conclusion.

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