The media swirl : politics, audiovisuality, and aesthetics / Carol Vernallis.
"In The Media Swirl, longtime music video scholar Carol Vernallis focuses on brief audiovisual media-heightened film segments, music videos, trailers, commercials, TikTok, Instagram, and political advertising and newscasts-to provide a toolkit for citizens wanting to participate in our moment....
Saved in:
| Online Access: |
Full Text (via Duke) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Durham :
Duke University Press,
2023.
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| Subjects: |
| Summary: | "In The Media Swirl, longtime music video scholar Carol Vernallis focuses on brief audiovisual media-heightened film segments, music videos, trailers, commercials, TikTok, Instagram, and political advertising and newscasts-to provide a toolkit for citizens wanting to participate in our moment. The book offers techniques for reading digital media and audiovisual relations, with close readings of movies like The Great Gatsby (2013) and Transformers 4 (2014), music videos by Beyoncé, Lady Gaga, and Janelle Monáe, and TikTok and YouTube videos. Throughout the book Vernallis argues for the importance of spectacle and its utopic possibilities, refusing to allow spectacle to be claimed by negative attachments. The Media Swirl also seeks to pause and reconsider ethical commitments, especially in light of changing technological regimes, social formations, and understandings of what it means to be human. The book then pivots to new techniques and areas for reading digital media and audiovisual relations, including politics and science. Acknowledging our media landscape's too-muchness, this book claims that through multiple approaches, we can engage with the commons"-- |
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| Physical Description: | 1 online resource (ix, 445 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781478023692 1478023694 |
| DOI: | 10.1215/9781478023692 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on February 16, 2023) |