A new theory of cultural archetypes : capturing global unity and local diversity / David Midgley, Sunil Venaik, Demetris Christopoulos.
This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites...
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| Online Access: |
Full Text (via Springer) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2023]
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HM621
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| HM621 | Available |