Sustainable crowdfunding : research-based analysis for communication campaigns / Adam R. Pope.

"This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mi...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Pope, Adam R. (Author)
Format:	Electronic eBook
Language:	English
Published:	New York ; London : Routledge, Taylor & Francis Group, 2023.
Series:	ATTW series in technical and professional communication.
Subjects:	Business communication. Business writing. Crowd funding.