Advertising in America : an introduction to persuasive communication / Stanley M. Ulanoff.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Hastings House,
©1977.
|
| Series: | Communication arts books.
|
| Subjects: |
| Physical Description: | xvi, 492 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0803803710 |
| Action Note: | committed to retain |