Marketing, 1776-1976 and beyond : 1976 marketing educators conference proceedings / edited by Kenneth L. Bernhardt.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Assn,
©1976.
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| Series: | Series (American Marketing Association) ;
no. 39. |
| Subjects: |
| Item Description: | Includes indexes. |
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| Physical Description: | xi, 684 pages : illustrations ; 28 cm. |
| ISBN: | 0877570752 |
| Action Note: | committed to retain |