Children learning to buy : the development of consumer information processing skills / by Scott Ward, Daniel Wackman, and Ellen Wartella ; with the assistance of Ronald Faber.

Saved in:
Bibliographic Details
Main Author: Ward, Scott, 1942-
Other Authors: Wackman, Daniel B., Wartella, Ellen
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, [1975]
Series:Report (Marketing Science Institute) ; no. 75-120.
Subjects:
Description
Item Description:"November 1975."
Physical Description:xix, 347 pages ; 28 cm.
Bibliography:Includes bibliographical references (pages 251-260)
Action Note:committed to retain