Children learning to buy : the development of consumer information processing skills / by Scott Ward, Daniel Wackman, and Ellen Wartella ; with the assistance of Ronald Faber.
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1975]
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Series: | Report (Marketing Science Institute) ;
no. 75-120. |
Subjects: |
Item Description: | "November 1975." |
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Physical Description: | xix, 347 pages ; 28 cm. |
Bibliography: | Includes bibliographical references (pages 251-260) |
Action Note: | committed to retain |