Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / Jim Kobs.

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Bibliographic Details
Main Author:	Kobs, Jim
Format:	Book
Language:	English
Published:	Chicago, Ill. : Crain Books, ©1979.
Subjects:	Direct selling > United States. Marketing > United States > Case studies. Marketing > United States.

Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / by Kobs, Jim

Published 1979

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