Public television for sale : media, the market, and the public sphere / William Hoynes.
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| Format: | Book |
| Language: | English |
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Boulder, Colo. :
Westview Press,
1994.
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| Series: | Critical studies in communication and in the cultural industries.
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Table of Contents:
- 1. Public Television: The Historical and Political Context. Shifting Political Pressures: From Johnson to Reagan. The Privatization of Public Television. 1992: Renewed Attack on Public Television. Behind the Conservative Critique. Public Television Fundamentals
- 2. The Political Economy of Mass Media. Media and the Market. Ratings and the Market. Ratings and Democracy. Television and the Public Interest. Public Service Broadcasting
- 3. Early Visions of Public Television. The Use of Ideal-Types. Components of a Public Television System. Previous Research on Public Television. Moving Forward. A Note on Method
- 4. The Content of Public Television: A Case Study of the MacNeil/Lehrer NewsHour. Comparing ABC and PBS. Stories on MacNeil/Lehrer and World News Tonight. Guests on MacNeil/Lehrer and Nightline. Issue Analysis: China, Environment, Economy, Central America. Interpretation
- 5. Funding and the Politics of Programming. Funding and Risk Taking. Funding-Driven Programming. Corporate Funding.
- Funding Controversial Programs. Frontline. Self-Censorship. Member Considerations. The Funding Market
- 6. Audiences, Markets, and the Public. Ratings in Public Television. Ratings and Success. Promotion, Participation, and Outreach. The Public as a Market
- 7. Goal Ambiguity and Organizational Survival. Defining Public Television's Mission. Individual Goals. Collective Identity. Two Dilemmas. Mission Versus the Market
- 8. Democracy and the Future of Public Television. The Technology of Television. Market, State, and Civil Society. The Privatization of Culture? Principles of a Democratic Public Television. Moving Toward a New Public Television.