Introduction to marketing management : text and cases / [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
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| Main Author: | |
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| Other Authors: | , |
| Other title: | Marketing management. |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1973.
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| Edition: | Rev. ed. |
| Subjects: |
| Item Description: | On spine: Marketing management. |
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| Physical Description: | xv, 825 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256014426 |
| Action Note: | committed to retain |