The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. :
Irwin Professional,
©1995.
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xiv, 493 pages : illustrations, map ; 29 cm. |
| ISBN: | 1556238096 (recycled paper) |
| Action Note: | committed to retain |