Promotion & marketing for broadcasting & cable / [edited by] Susan Tyler Eastman, Robert A. Klein.

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Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Klein, Robert A., 1928-
Other title:	Strategies in broadcast and cable promotion. Promotion and marketing for broadcasting and cable.
Format:	Book
Language:	English
Published:	Prospect Heights, Ill. : Waveland Press, ©1991.
Edition:	2nd ed.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.

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Holdings details from PASCAL Offsite
Call Number:	HE8689.6 .S85 1991
HE8689.6 .S85 1991	Available Place a Hold