Combined proceedings, spring and fall conferences.

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Bibliographic Details
Online Access: Request a PDF (UCB only)
New Title:American Marketing Association. Educators' proceedings
American Marketing Association. Business proceedings
Previous Title:American Marketing Association. Conference proceedings.
Corporate Author: American Marketing Association
Other title:Combined conference proceedings.
Combined proceedings.
Format: Serial
Language:English
Published: [Chicago] : American Marketing Association, 1971-75.
Series:Series (American Marketing Association)
Subjects:

MARC

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