Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence / edited by William N. Elwood.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger,
1995.
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| Series: | Praeger series in political communication.
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| Subjects: |
Table of Contents:
- Public relations is a rhetorical experience : the integral principle in case study analysis / William N. Elwood
- Scandalous rhetorics / Barry Brummett
- Mobil's epideictic advocacy : "observations" of Prometheus bound / Richard E. Crable and Steven L. Vibbert
- The engineering of outrage : mediated constructions of risk in the Alar controversy / Jamie Press Lacey and John T. Llewellyn
- "I am a scientologist" : the image management of identity / Jeffrey L. Courtright
- Plastic as planet-saving "natural resource" : advertising to recycle an industry's reality / Patricia Paystrup
- From "we didn't do it" to "it's not our fault" : the use of apologia in public relations crises / Keith Michael Hearit
- Philip Morris Magazine : an innovation in grass roots issue management / Rachel L. Holloway
- Janus in the looking glass : the management of organizational identity in corporate recruitment videos / Theresa A. Russell-Loretz
- The rhetoric of indoctrination : a critical analysis of new employee orientation / Mitchell S. McKinney
- SANE/Freeze, issue status, and rhetorical diversification / Michael F. Smith
- Issue management during corporate mergers : a case study of AT&T and NCR / Kelly Fudge
- Communication in ballot issue campaigns : a rhetorical analysis of the 1991 Cincinnati public schools levy campaign / Jeffrey P. Joiner and Kathlee M. German
- Public relations and the ethics of the moment : the anatomy of a local ballot issue campaign / William N. Elwood
- Critical theory in public relations inquiry : future directions for analysis in a public relations context / Kathleen M. German.