The Internet strategy handbook : lessons from the new frontier of business / edited by Mary J. Cronin.
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| Format: | Book |
| Language: | English |
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Boston, Mass. :
Harvard Business School Press,
©1996.
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Table of Contents:
- The Internet as a competitive business resource / Mary J. Cronin
- Digital Equipment Corporation : creating new businesses / Russ Jones
- Dow Jones : business information services on the Internet / Gregory P. Gerdy
- Genentech, Inc. : adding value to research and development / John "Scooter" Morris
- Lockheed Martin : integrating information resources / Steve L. Swenson
- Millipore : marketing products to the global desktop / Thomas Anderson
- Schlumberger : the Internet advantage across the corporation / Scott Guthery
- Measuring the value of the Internet for business / Joel H. Maloff
- Productivity, policy, and Internet training issues / Marian Bremer
- Emerging platforms for commerce over the Internet / Gail Grant
- Appendixes. History and growth of the Internet ; Internet vital statistics ; A manager's guide to Internet terms ; Selected business resources on the World Wide Web ; Home pages of contributors and their organizations.