The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database / Arthur M. Hughes.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
Irwin Professional,
1996.
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| Edition: | Rev. ed. |
| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | ix, 610 pages : illustrations ; 24 cm. |
| ISBN: | 1557388938 |
| Action Note: | committed to retain |