Under the radar : talking to today's cynical consumer / Jonathan Bond, Richard Kirshenbaum.

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Bibliographic Details
Main Author: Bond, Jonathan, 1957-
Other Authors: Kirshenbaum, Richard, 1961-
Format: Book
Language:English
Published: New York : Wiley, ©1998.
Series:Adweek books.
Subjects:

MARC

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010 |a 97024519 
020 |a 0471174696 (cloth : alk. paper) 
035 |a (OCoLC)ocm37300598 
040 |a DLC  |c DLC  |d C#P 
043 |a n-us--- 
049 |a CODG 
050 0 0 |a HF5813.U6  |b B595 1998 
050 0 0 |a HF5813.U6  |b B595 1998 
100 1 |a Bond, Jonathan,  |d 1957-  |0 http://id.loc.gov/authorities/names/n97060899  |1 http://isni.org/isni/0000000109984315. 
245 1 0 |a Under the radar :  |b talking to today's cynical consumer /  |c Jonathan Bond, Richard Kirshenbaum. 
260 |a New York :  |b Wiley,  |c ©1998. 
300 |a xxiii, 226 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
338 |a volume  |b nc  |2 rdacarrier. 
490 1 |a Adweek books. 
500 |a Includes index. 
650 0 |a Advertising  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2007100691. 
650 0 |a Advertising campaigns  |z United States. 
650 0 |a Advertising agencies  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh97001120. 
700 1 |a Kirshenbaum, Richard,  |d 1961-  |0 http://id.loc.gov/authorities/names/n97060913  |1 http://isni.org/isni/0000000110439410. 
830 0 |a Adweek books. 
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944 |a MARS - RDA ENRICHED 
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907 |a .b27460824  |b 08-07-08  |c 12-19-97 
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952 f f |p Can circulate  |a University of Colorado Boulder  |b Boulder Campus  |c Business  |d Business Library - Stacks  |e HF5813.U6 B595 1998  |h Library of Congress classification  |i book  |m U183024619805  |n 1