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LEADER |
00000cam a2200000 a 4500 |
001 |
b2746082 |
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CoU |
005 |
19980203135322.0 |
008 |
970612s1998 nyua 001 0 eng |
010 |
|
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|a 97024519
|
020 |
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|a 0471174696 (cloth : alk. paper)
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035 |
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|a (OCoLC)ocm37300598
|
040 |
|
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|a DLC
|c DLC
|d C#P
|
043 |
|
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|a n-us---
|
049 |
|
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|a CODG
|
050 |
0 |
0 |
|a HF5813.U6
|b B595 1998
|
050 |
0 |
0 |
|a HF5813.U6
|b B595 1998
|
100 |
1 |
|
|a Bond, Jonathan,
|d 1957-
|0 http://id.loc.gov/authorities/names/n97060899
|1 http://isni.org/isni/0000000109984315.
|
245 |
1 |
0 |
|a Under the radar :
|b talking to today's cynical consumer /
|c Jonathan Bond, Richard Kirshenbaum.
|
260 |
|
|
|a New York :
|b Wiley,
|c ©1998.
|
300 |
|
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|a xxiii, 226 pages :
|b illustrations ;
|c 24 cm.
|
336 |
|
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|a text
|b txt
|2 rdacontent.
|
337 |
|
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|a unmediated
|b n
|2 rdamedia.
|
338 |
|
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|a volume
|b nc
|2 rdacarrier.
|
490 |
1 |
|
|a Adweek books.
|
500 |
|
|
|a Includes index.
|
650 |
|
0 |
|a Advertising
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2007100691.
|
650 |
|
0 |
|a Advertising campaigns
|z United States.
|
650 |
|
0 |
|a Advertising agencies
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh97001120.
|
700 |
1 |
|
|a Kirshenbaum, Richard,
|d 1961-
|0 http://id.loc.gov/authorities/names/n97060913
|1 http://isni.org/isni/0000000110439410.
|
830 |
|
0 |
|a Adweek books.
|
907 |
|
|
|a .b27460824
|b 03-18-20
|c 12-19-97
|
998 |
|
|
|a bus
|b 03-23-98
|c d
|d m
|e -
|f eng
|g nyu
|h 0
|i 2
|
907 |
|
|
|a .b27460824
|b 11-23-14
|c 12-19-97
|
944 |
|
|
|a MARS - RDA ENRICHED
|
907 |
|
|
|a .b27460824
|b 04-08-09
|c 12-19-97
|
907 |
|
|
|a .b27460824
|b 08-07-08
|c 12-19-97
|
946 |
|
|
|a cnh
|
999 |
f |
f |
|i 8abffa84-a7b3-50fb-8cc3-b37a45b4cd11
|s 8bcda915-431e-5b8f-8e5f-eb47c626c604
|
952 |
f |
f |
|p Can circulate
|a University of Colorado Boulder
|b Boulder Campus
|c Business
|d Business Library - Stacks
|e HF5813.U6 B595 1998
|h Library of Congress classification
|i book
|m U183024619805
|n 1
|