Advertising conference : contributed papers, 1954 / James D. Scott, editor. Sponsored by the University of Michigan, School of Business Administration, Dept. of Journalism, College of Literature, Science, and the Arts [and] College of Architecture and Design, with the active assistance and support of Adcraft Club of Detroit [and] Michigan Council, American Association of Advertising Agencies, and the cooperation of Michigan members, Association of National Advertisers [and others]

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Bibliographic Details
Corporate Author: University of Michigan. School of Business Administration
Other Authors: Scott, James D. (James Dacon)
Format: Book
Language:English
Published: Ann Arbor : Bureau of Business Research, School of Business Administration, University of Michigan, 1954.
Series:Michigan business papers ; no. 30.
Subjects:

MARC

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245 1 0 |a Advertising conference :  |b contributed papers, 1954 /  |c James D. Scott, editor. Sponsored by the University of Michigan, School of Business Administration, Dept. of Journalism, College of Literature, Science, and the Arts [and] College of Architecture and Design, with the active assistance and support of Adcraft Club of Detroit [and] Michigan Council, American Association of Advertising Agencies, and the cooperation of Michigan members, Association of National Advertisers [and others] 
260 |a Ann Arbor :  |b Bureau of Business Research, School of Business Administration, University of Michigan,  |c 1954. 
300 |a ix, 127 pages :  |b diagrams ;  |c 23 cm. 
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